Challenging Confirmation Bias through Creativity and Connectivity
11.27.2019 Lexi Jackson, Advisor
TEDxWUSTL: What word connects the following three words to one another: sore, sweat, shoulder? If you answered “exercise,” you are not alone. Our own cognitive barriers and biases prevent us from making creative associations between diverse sets of people and ideas in our own lives. In this case, these barriers prevent us from identifying the correct answer: “cold.” This talk explains the crippling effects of confirmation bias on our own creative potential and includes practical methods of overcoming these biases and barriers to drive both creativity and connectivity.